Friday, April 2, 2010

How To Grow Your Small Business

Many small businesses are created with the goal of eventually becoming large businesses. Growth should be an integral part of nearly any business, because like it or not, businesses that plateau, soon begin to decline. Much of growing a business will come naturally, however there will be certain points in your business where you “hit the wall” and knowing some practical ways to get over the wall can be the difference between keeping your business healthy and letting it decline and become just another statistic.

Steps Not Leaps
Growth in a business doesn’t necessarily have to look like some of the biggest success stories out there for you to still be a success. While a success story like Google, Facebook or Microsoft may be the desire of most entrepreneurs, don’t let big aspirations rob you of the joy of small victories. For a small home business, a five or even two percent increase in profit year over year will keep your business healthy and continually push you one step closer to your ultimate goals.

Net Growth Is The Best Growth
Many small businesses can make the mistake early on of thinking that by bringing on more employees, this will exponentially increase the amount of revenues coming in and therefore increase profits. In actuality, for a lot of small businesses, having too many mouths to feed early on can be the death of the business. Whether your plan is to eventually exit the business through its sale or if you want to run it for the rest of your life, make sure that every hire you make is absolutely essential, because increasing revenue is pointless if your net profits stay the same; it just ads unnecessary complexity to the business.

Keep An Open Mind
Ultimately, the best and easiest way to continue to grow your business is to try new things and don’t be constrained by your preconceived notion of what your business should do. Many companies in the technology sector encourage their employees to spend 20% of their work week coming up with new ideas that have little or nothing to do with their day-to-day jobs, and this is where much of the innovation in the company comes from; so experiment with new products, marketing ideas or even a whole new business model, because growth doesn’t always have to be linear, or follow a pre-set path.

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