Coffee News franchise establishing themselves as the cream (and sugar) of the crop

William Buckley can tell you first hand that the seeds to entrepreneurship are often found during more difficult times.

Almost 20 years ago, Buckley lost his job with one of Maine’s largest savings banks due to a merger.  After several interim jobs, he discovered Coffee News, a small publication given out in coffee houses and other eateries.  The advertising opportunities intrigued him enough to buy his own Coffee News local territory.

To say he took to this business opportunity would be a bit of an understatement.  Buckley and Coffee News went together like, well, coffee and the morning paper.

It took only a year for the Canadian based company to see something special in Buckley, and offered him the rights to franchise all of the U.S.  Eventually, Buckley would go on to purchase the company and gain control of the world wide publishing and distribution rights.  Coffee News now has 1075 franchisees in over 22 countries.

Coffee News is a weekly restaurant publication delivered free of charge to restaurants, coffee shops, hotels, hospitals, nursing homes, doctors offices, walk in medical clinics, employer break rooms or anywhere people sit, and wait or eat.  Coffee News only has good news and no bad news and is filled with fun interesting stories , jokes and trivia.  Small and medium sized advertisers purchase space in the publication in exclusive ad spaces.  Only one business per industry category and restaurants are not allowed to advertise unless in tourist areas.

Like most home based businesses, franchisees can choose to run their territory on a full or part time basis, but he states that they “prefer full time publishers.  Some stay at home Moms can publish one or two franchises if the children are in school.  On the other hand we have some publishers who own 22 franchises and employ several people. “

With over 1000 territories being run, including home offices in Mexico, Venezuela, Spain, Canada, and New Zealand, franchisees come in all shapes and sizes.  “We look for people who like people, have good sales and networking skills and are self starters,” says Buckley.  “If they have a desire to work for themselves and be independent and make in excess of 100k per year, we would like to talk to them.  We have had some excellent military retirees, and other early retirees who have done extremely well.  They must enjoy going out on the streets to meet the business owners in their stores.”

Business is thriving, up nearly 25% this year alone.  “Coffee News is a  very affordable advertising medium for small to medium sized businesses that do not have large advertising budgets.  People love to read Coffee News.  It is universally attractive so advertisers get great results.”

All this points to a great work from home business opportunity.

According to the Coffee News website, surveys show that the Coffee News publication is read five to seven times.  “It has been proven that people absorb more advertising messages before or during eating, as there is a need for mental input -- food for thought-- during this time period. Coffee News is designed to take full advantage of this fact.”

In 2008 Coffee News purchased a large printing company in Houlton, Maine.  This facility is responsible for printing over 11 million copies of Coffee News a year.  Not outsourcing the printing is one of the many ways the franchisor keeps costs down, making it one of the more affordable franchises to buy into.  To buy into this home based business, a franchisee needs only $8000 for their first territory.  Additional territories are then discounted to $5500.  Financing is also available after the purchase of the first franchise.  The average publisher owns 3 franchises.

To help franchisees reach their potential, free 2 ½ day training sessions are offered led by corporate staff and veteran publishers.  Some topics that may be covered are sales, ad design, billing, collections, distribution, marketing, and startup.  This program is optional to take, however, 95% of existing Coffee News publishers have attended.  Additional support includes mentor programs, personal calls, free Quickbooks software with a built in Merchants services program for charge cards, conferences, newsletters, regional meetings, and online chat groups.

Advertising experience is not a necessity to be a successful Coffee News franchisee.  The operations manual not only teaches how to design ads, but also how ads work, giving the franchisee a better understanding of the business as a whole.  The tools provided will allow franchisees to help small businesses even in trying times, making this a home based business opportunity that can thrive during recessions. 

“Why be limited to a paycheck when you can make as much as you want” offers Buckley. 

There are thousands of franchises available, and Buckley is proud to point out that only 2% of them have over 1000 franchisees, a true sign that his quick growth was no fluke.  Will this type of success continue?  Its safe to say that as long as coffee and the morning paper continue to form a powerful partnership, we can expect to see Coffee News take advantage and thrive.

 

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Work From Home Opportunities

Home Business Tax Strategies

The primary motivating factor for owning your own business is making money, but what good is making money if you don’t get to keep it?  When you factor in income tax, state sales tax, and any of the other taxes you pay, it’s not uncommon to find that by the time you actually spend your money, you’re left with only about 50% of the original amount.  This is because as an employee of a business, every purchase you make is with after tax dollars, and then you are taxed again when you purchase something with those after tax dollars. 

Many people understand the concept of tax-deductible purchases, but as a business owner, you can make those same purchases with pre-tax dollars.  For example: if you needed to buy a computer for your small business, you can purchase this with income from your business and never pay federal taxes on it, whereas as an employee, even if you were able to fully tax deduct that purchase at the end of the year, you would have to get those dollars back in the form of a tax refund. 

Small business owners will also only be taxed on their profits.  This can be a difficult concept for those who have never owned a business before, but consider the following example. 

Joe has a delivery business; he made $100k last year gross; he spends 50% of his gross on fuel, therefore his profit is $50k so he is taxed $15k and is left with $35. 

Sam works as an employee for a delivery business where he has to purchase his own fuel, but is compensated with a higher salary.  He earned $100k last year and spent $50k on fuel, so he paid $28,000 in taxes, $50k in fuel and was left with $22k.

Admittedly, this is an overly simplified example, but you can easily see the tax benefits a small business provides.

Finally, let me say that I am not a tax professional, but rather an entrepreneur, so please consult a tax professional if you have specific tax questions or questionable deductions.

 

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Work From Home Opportunities

Home Based Business Franchises On The Rise

For decades, franchises have been a staple of the American economy, but the barrier to entry has typically been several hundred thousand dollars (if not millions).  Franchises offer the stability and success rate of a well known (and well proven) brand and business strategy, while still requiring and employing many of the entrepreneurial skills required to run a startup.  A growing trend in the last few years, however, has been the advent of inexpensive, and highly lucrative, home based business franchises. 

  

The businesses range from lawn care and home maintenance franchises like CleanPro USA (an entirely innovative spin on carpet cleaning), to entirely web-based franchises like L&L Opportunity (a home based business that delivers groceries directly to the customer’s home) and this home based segment of the franchise market has taken off over the past few year, quite unexpectedly.  While a home based business is attractive to many people simply because of the fact that you get to work from home, the recent recession and the rise in technological advances over the last several years has made the prospect of starting your own home based franchise more attractive than ever.

A struggling economy is bad for just about everyone, and just about every industry, but one thing that seems to thrive when the economy doesn’t is home based businesses.  This is not to say that home based businesses only succeed in poor economic times, but rather; starting a home based business entails investing in yourself, and that is one of the best investments you can make in an unstable economy.

The economy, however, is not the only reason that home based businesses have seen a bump in popularity lately; technology in general (and the internet specifically) is allowing sophisticated businesses, that typically would have taken an entire staff to operate, to be run out of a home office, sometimes by a single person.  Having the ability to advertise, take orders, ship product and schedule services all from a website makes the entire process for many home based businesses much easier (and much cheaper) than ever before.

Franchisors have capitalized on this new market as well, enabling budding entrepreneurs to start and run their own home business without any formal training, and without even having a “million dollar idea” of their own.  While many people unfamiliar with the category might associate the word franchise with fast food restaurants and chain-stores in the mall, there’s a vast number of franchises available today that can be operated with as little as one employee and can be started sometimes from anywhere from a few hundred dollars up to tens of thousands, depending on the particular type of franchise.

An important thing to note when digging further into the world of home based business is to know the difference between legitimate home based businesses and work from home scams.  Drive through any metropolitan area (or browse the web for 20 min for the matter) and you’ll no doubt come across someone claiming that you can make upwards of ten thousand dollars per months working from home without any real effort or skills needed.  Make no mistake, there’s still no such thing as a free lunch, but modern technologies have enabled legitimate home business opportunities, just know what to look for.  You can find legitimate franchises through a reputable franchise broker; unless the franchise you’re looking at has been recommended by someone you personally know and trust, or by a reputable franchise broker that has vetted the franchise and made sure that it’s legitimate, don’t take the risk.  A sure fire way to spot a scam is when you’re promised a lot for very little.  A real home based business will require a lot of hard work to get started, and will require hard work to maintain it.

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Learn Chimney Cleaning Joins Home Business Bug

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