Signature Greetings provides a way for you to start your own home based business sending customized and personalized greeting card mailing programs for a wide range of professionals and small business owners, see About Who Can Use It for a list of industries and professionals. These mailing programs are sent to their current and prospective client base.
Professionals yearn for a way to create the personal touch, loyalty and, of course, repeat and referral business. In this age of high tech communication, faxes, e-mail and voice mail, professionals see greeting card mailings as the perfect solution. Signature Greetings has developed the Smart Start Program as part of their home based business idea to address the need for a personal touch in what would otherwise be a cookie-cutter correspondence.
The exchange of greeting cards is one of the most popular and widely accepted customs in the United States, this is also why it such a great home based business idea. Below, we have included some facts about these widely-known friendly gestures.
- Nine out of ten U.S. Households purchase greeting cards, with the average household purchasing 30 individual cards per year.
- The average person receives more than 20 greeting cards in a year, about ⅓ of which are birthday cards.
- Americans purchase 7 billion greeting cards every year. Annual retail sales of greeting cards are estimated at more than $7.5 billion.
- There are two categories of greeting cards - Seasonal and Everyday. Total card sales are split approximately 50/50 between the seasonal and everyday categories.
Information provided by the National Greeting Card Association
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